Leaders in Supply Chain and Logistics Podcast
Leaders in Supply Chain and Logistics Podcast is one of our projects focused on bringing some of the best thought leaders in the industry, pick their brains and share it with as many interested listeners as possible.
We want to connect you with global experts, thought leaders, and executives in all things value chain. We talk about Supply Chain's leading-edge technologies, leadership stories, and personal success habits.
Leaders in Supply Chain and Logistics Podcast
#182: The Origin Story of Reebok and How It Became the Iconic Brand It Is Today
*Hosted by Radu Palamariu*
I had a great discussion on a live broadcast with Joe Foster, the Founder of Reebok, pulling back the curtains on the strategic decisions and chance opportunities that propelled Reebok from a $9-million company to a $900-million empire - pivotal moments such as the shift towards the American market, the evolution from running shoes to aerobic footwear, and the serendipitous endorsement that put Reebok on the world stage.
Ultimately, this episode provides a profound understanding of the entrepreneurial spirit that echoes throughout Reebok's journey.
Discover more details here.
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